There was a time when every business needed an office presence, allowing customers to call in and discuss their needs. However, in this day and age, a physical office presence is becoming less and less of an essential. In modern times so much can be done online or via mobile communications technology, that four solid walls are no longer the preferred place to base a business – with many companies preferring instead to concentrate on their online presence.
With overheads for office space adding a potentially unnecessary expense to your business budget, it is time to consider whether the time has come to move your company up into the ether and trade solely in a remote or home-based capacity.
There are a number of advantages to taking your business out of an office environment – no disruption when the lease is up and you need to find somewhere new and seek out moving quotes to transfer the operation elsewhere, no rent to pay, and no concerns over the safety of equipment or information being left vulnerable to a break-in when you leave the premises at the end of the working day.
Working from home, or in a mobile capacity with a strong online presence offers a company greater flexibility. Where once clients might see a physical “storefront” as the first contact with your business, these days a good website can have an equally impressive effect with a sizeable reduction in expenditure.
Choosing to take the physical presence out of the market place is also an important strategic move in these tough economic times as it allows you to conduct your business in a less obvious fashion. When you have no public premises, competitors cannot come calling on a flimsy prefix to gauge your staff levels or attempt to work out how busy you are, giving you an edge even if times get tough.
